Traveled to Cap Cana to capture footage of all-inclusive resort and event setups for branded partnership executions on The Knot promoting destination celebrations at this property in instagram activations.
Contracted influencer Caroline Vazzana (@cvazzana) for branded partnership with The Knot x Bloomingdale's. Organized shoot day in-store for her to capture content for her followers (right) and filmed/edited together clips for custom video executions (left) on The Knot's handle.
The Knot Worldwide
Social Media Editor
As Social Media Editor, I craft copy and visuals for branded social posts across The Knot Worldwide's suite of brands, working closely with the sales and account management teams to develop robust and high-performing social programs for a variety of clients. Additionally, I manage both paid and organic activations, contracting influencers for client executions, negotiating rates and content approvals.
FIlms and edits Try It With The Knot Instagram story series at various NYC locations featuring editorial team members in partnership with clients, such as The Black Tux and BHLDN by Anthropologie, shown here.
Co-writes, edits and creates promotional social materials for unique instant experiences, (full-screen interactive mini web pages designed to immerse mobile users) like this one created for Sol de Janeiro.
Edits custom social videos like these, created recently for Maybelline branded activations on The Knot's social handles using video assets from a recent cover shoot starring influencer @Nikkietutorials.
Executes tag-to-win Instagram posts, like this one in partnership with Moulin Rouge Broadway, which garnered over 1,500 entries.